Graphic Design

Client

Academic Project

Year

2015

The exhibition "Stereotype", a hypothetical exhibition, seeks to promote the work of 8 designers whom, due to the theme - "Women in Graphic Design"-, are all women. “I don’t feel strongly about being a woman. I don’t think being a woman has changed the outcome of my work. I am a designer. End of story.” In “Beyond the Glass Ceiling” , Elephant #6
"Women designers" do not pretend to be know as such, but simply as designers, being known for their work. With this in mind, and in response to the theme, we chose not to approach the original ideia, but to divert the choice to another theme that the chosen works would be designed only by women, without give any relevance to their genre.
This way we reached the final theme: Experimental Typography. "(...) Whatever that means." Peter Biak
"Stereotype - Different Faces of Type" - Different forms of typography, different faces of typography. The identity was created based on the exploration of the different "faces" of the cube.

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